If you are trying to create a positive image for your brand or service, it is important to greet your guests with a big smile and a handshake. Well, that does not change if you are trying to create that positive image on Facebook or another social platform…other than the fact that you have to make the impression with images. It is absolutely mind-blowing how many Facebook pages are ugly and uninviting. My favorite stupidity is when brands have new visitors land on the wall, which is full of text and random photos. So here is the Badass Thought of The Day –
Don’t have your new visitors land on your ugly wall that is full of text and comments that may not be relevant. Instead have them land on a custom tab that gives them the image that you are trying to project for your brand. How can you expect them to “Like” your page when they don’t even know what it is all about?
Creating custom tabs is more important than ever on Facebook. As the new personal profiles become available (no set date for brand Pages yet) this week you will start to see some really interesting used of the new layout. Until we all know what will happen with brand pages, you can control where your potential fans land and what they see and how you make that first impression.
Having a professionally designed landing page will pay massive results when it gets those “lookers” to decide to become fans of your brand. Imagine what you could do with tens of thousands, hundreds of thousands or even millions of fans. The truth is that people decide in the first 10 seconds whether or not they are going to “Like” your page. You might as well do everything you can to swing the odds to your favor.
Remember… you only get one change to make a first impression.